PART 01: Functional Cleansing

This year, HONDU's theme is Functional Cleansing. We brought 25 raw materials and 18 semi-finished formulas to Bangkok. From our skincare line—Superpower Efficacy Substance (Amino acid derivatives)—to our cleansing line—Functional Cleansing, we’ve brought almost our entire efficacy portfolio.

PART 02: Skincare Line:Whitening, Anti-Aging, and Repairing

We brought 7 raw materials for the skincare line. The core highlights are our "Superpower Efficacy Substances" based on amino acid derivatives.

At the booth, you can focus on these three areas:

For whitening: Check out UP-100(C)
INCI: UNDECYLENOYL PHENYLALANINE

Dual Blocking, Source-Level Inhibition, High purity,  inhibits tyrosinase activity at the source.

For anti-aging: Check out DPHP-100(C)
INCI: DIPALMITOYL HYDROXYPROLINE

Signal Targeting, Gentle Anti-Wrinkle, it also tightens the skin and provides antioxidant protection.

For repairing: Check out DPS-100(C) and DP-95S(C)

INCI: SODIUM PALMITOYL PROLINE / PALMITOYL PROLINE

These two act like a "barrier repair shield," focusing on moisturizing, soothing, and repairing. Safe and gentle.

These three directions don't just stay in raw material jars. We also brought semi-finished formulas made with them: such as the 4X Amino Acid Age-Defying Serum for instant absorption, the Luminous Whitening & Plumping Cream for visible results in 7 days, and the Calming Moisture Barrier Cream for dry and sensitive skin. You can feel the textures firsthand at our booth.

PART 03: Cleansing Line: Functional Cleansing

Cleansing has always been a core research focus for HONDU. The raw materials and products showcased this time are divided into two directions: one for mildness, and one for oil control.

For mildness, first look at TCG-30(C):

INCI: TEA-COCOYL GLUTAMATE

Plant-derived, naturally mild, with a pH close to human skin. Especially suitable for weakly acidic formulations.

For mildness, second look at GP-30L(C):

INCI: GLYCOLIPIDS

Based on renewable raw materials. Natural and safe, with almost no aquatic toxicity and full biodegradability.

For oil control, first look at TML(C):

INCI: TROMETHAMINE

Penetrates pore plugs, softens solid lipids, and reduces the adhesion of blackheads to the pore wall, allowing the plugs to be washed away during cleansing.

For oil control, second look at OCA(C):

INCI: SALICYLIC ACID & HYDROXYCAPRIC ACID & GLYCOLIPIDS & PHYLLOSTACHYS PUBESCENS LEAF EXTRACT & PROPYLENE GLYCOL & BUTYLENE GLYCOL & POLYSORBATE 80 &PEG-40 HYDROGENATED CASTOR OIL & TROMETHAMINE & DISODIUM EDTA & 1,2-HEXANEDIOL & HYDROXYACETOPHENONE

Features the synergy of dual acids (Salicylic Acid + Hydroxycapric Acid) combined with a plant-based soothing system. It provides multi-dimensional improvement for excessive sebum secretion, imbalanced microflora, and inflammation.

PART 04: Looking Forward to Your Visit

The exhibition lasts for 3 days. We have brought a rich variety of products for you to experience directly at our on-site wash station. We welcome you to come and try them out.

Tomorrow, we will refocus on the cleansing line and provide a more detailed introduction to the raw materials and mechanisms behind the "mildness" and "oil control" directions.

The show runs until November 5. Welcome to BITEC X20 in Bangkok to see the textures, feel the texture, and discuss formulations.

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