September, São Paulo, Brazil – We kept our promise and returned. Unlike last year's exploratory participation, we arrived this time with more focused solutions in the hair care sector.1.Redefining Ingredient Development Logic"Reverse-engineering R&D from the consumer's bathroom shelf." At this year's exhibition, we showcased our unique Demand-Tracing Ingredient Development Model to Latin American clients. We firmly believe that superior ingredients must originate from genuine market needs and consumer pain points. "We don't ask 'What functions does this ingredient have?', but rather 'What challenges do consumers face during hair care, and how can our ingredients solve them?'." Following our initial participation last year, we conducted deeper R&D tailored to the characteristics of the Latin American market:

①Developed a range of cleansing products balancing mildness & moisturization, with different cost points and textures, based on local usage habits. ②Created balanced formulations that provide oil control plus hydration, targeting the common issue of oily scalp in tropical climates. ③Optimized the permeability of hair repair actives, considering the prevalence of frequent coloring and perming among Latin American consumers.2Three Innovative Ingredients：Precisely Targeting Local Pain PointsBased on in-depth market insights, we launched three targeted solutions: ①HONDU S-A95：SOAP and AMINO ACID SURFACTANT·Delivers dense foam and a hydrating after-feel ·Performance remains consistent regardless of water hardness ·Gentle and non-irritating, suitable for sensitive skin ②HONDU ST-35：VOLUMIZING HAIR CARE SURFACTANT·Rich, fine and dense lather ·Naturally derived, safe and mild ·Nourishes hair during washing ③HONDU CQSEED EX：HAIR STRENGTHENING EXTRACT·Nutrient-rich formula strengthens hair ·Contains multiple amino acids to enhance follicular activity ·Features small molecular actives for deep nutrient delivery3Value Co-Creation:Growing Together with Clients"The satisfaction of our client's customer is our ultimate measure of success." During the exhibition, we presented our complete technical R&D philosophy and ingredient portfolio, strengthening client confidence in our solutions.