September, São Paulo, Brazil – In-Cosmetics Latin America 2025 has successfully concluded. We return with valuable market insights and recognition from our clients,further strengthening our strategic commitment to deepening our presence in the Latin American market.
1Exhibition Recap:
Professional Solutions, Substantial Gains
At this year's event, our Demand-Backward Ingredient Development Model and targeted solutions for cleansing, hair care, and bathing became key points of focus.
①Cleansing Solutions Drew Significant Attention
Our Gentle Purifying System and Oil-Control Cleansing Solution tailored for the Latin American market attracted considerable interest and in-depth discussion.
Particularly, the application formulas based on HONSU S-A95 —which combine the deep cleansing power of soap-based cleansers with the mild, hydrating post-wash feel of amino-acid-based cleansers—were highly noted. This balance is especially challenging to achieve and speaks to advanced R&D and precise formulation skills, offering a suitable option even for those with oily, sensitive skin.
②Hair Care Solutions Precisely Met Market Needs
We presented multiple solutions addressing the prevalent issues of dry, damaged, and frequently styled hair in Latin America.
On the ingredient front, we highlighted our core plant extract HONDU CQSEED EX. Enriched with nourishing active compounds, it effectively strengthens hair strands and improves fragile hair quality.
On the application side, we introduced a "Wash & Care Simultaneously" shampoo solution for dry, damaged hair. This formula incorporates a high concentration of micro-molecular oils that rapidly encapsulate and penetrate damaged cuticles during cleansing, providing instant repair and nourishment while washing, significantly reducing dryness and frizz, and meeting the demand for efficient, convenient hair care.
③Bathing Solutions Expanded into New Scenarios
For the adult bathing market, our Oxygen-Infused Micro-Bubble Technology captivated audiences. Centered around an advanced formula transformation process, it releases delicate oxygen-rich bubbles upon skin contact, creating a visually enchanting experience coupled with deep cleansing, offering a revolutionary potential for premium bath products.
Simultaneously, our Ultra-Gentle 2-in-1 Wash & Shampoo Solution for infants and children, utilizing a system based on naturally derived cleansing agents and entirely eco-friendly ingredients, addresses the common challenges of child bathing. It is mild on babies' skin, helping make cleaning a pleasant experience, and garnered significant interest from family care brands.
2From Exhibition Conclusion to Service Launch
In-Cosmetics Latin America 2025 is an end point, but more importantly, the starting point for a new chapter with the Latin American market. Although the two-day exhibition has ended, our service commitment is just beginning.
Our technical and sales teams have immediately initiated follow-up support. We will continue to optimize various skincare solutions based on customer feedback, adopting a "Technical Partnership Model" to provide comprehensive support throughout the entire cycle—from formula adjustment to ingredient customization—ensuring the Demand-Tracing Ingredient Development Model is integrated across the entire chain, offering customers full-cycle support.
Dedicated to Care, Persistently Deepening Our Expertise – HONDU Solutions, Trusted and Reliable!
FAQ
Why are there multiple products under the same INCI name, and what do they do?